Confused about social media for authors? I’ll share my tips in this post.
In our digital world, it is essential for authors to have a social media presence. However, you do not need to do it all. It is very easy to get overwhelmed when you think about social media marketing. Don’t. I recommend starting with 2-3 social media platforms where your audience hangs out.
Then, spend most of your time on one of the platforms. Don’t try to spread yourself too thin. It’s better to have huge impact on one site than to have a small influence on a bunch of social media sites. I personally spend most of my time on Facebook.
Create posts appropriate for each social media platform. Realize each social media site has a different culture. Just like a parent will treat each child differently in a family as they each have different personalities, we need to treat each of the social media platforms differently in our strategy too.
Follow the 80/20 rule. 80% of your posts should be social and only 20% related to your books, products, and services. Try to avoid too much “horn-tooting.”
A Few Tips on Social Media for Authors
Make sure to fill out your bios on all your social media profiles to include information about you and a link to your website, preferably your e-mail list where you offer a free gift when they sign up.
Think about branding. For branding purposes, it is best to use the same headshot across all social media platforms.
Limit your time. Set a timer. Seriously, just do it!
What is the main goal of your author website? It should be to connect with readers and build a relationship where they grow to know, like, and trust you.
Before we get into the strategy of your website, remember you don’t have to do this alone. If the technology overwhelms you, consider outsourcing this part. Hire someone, find a volunteer, or barter services with another author. Don’t skip this part just because it feels overwhelming. Find a way to accomplish your goals.
As an author, what can you do while you are waiting for a book to be published? There are many things you can do depending on where you are in the process.
I recently saw an author ask this exact question in an author community in which we both belong.
In response, I shared plenty of ideas with her that I am now going to share with you in this post. I realize many authors can benefit from this information. So let’s not waste any time and dig right in.
Have you heard of the popular TV show, “What Not to Wear”?
Well, in this blog post, I am not going to cover fashion, but instead I will be focusing on what NOT to post when marketing your book on social media. The idea for this post came while I was on Facebook one day.
I am in a lot of Facebook groups for networking and marketing purposes and I see the craziest things posted within these groups. Unfortunately, many authors are pushing, pushing, pushing their books on social media instead of engaging their readers and pulling them in.
I have compiled 8 of the most common mistakes I see authors making when marketing their books on social media below: